Small Crisis - by Jason Kirschner

I am facing a little bit of a dilemma right now. A small crisis of faith. I'm a guy with a family and a day job who wants to write and draw for kids. I'm passionate about it. I do it in my spare time, weekends, late nights, Arbor Day. I've got one book out and it’s doing ok.  People are buying it and based on reviews, liking it! But … it hasn’t made national news or a best-seller list but if you’re reading this blog, odds are that you've heard of it.  And I’m proud of it.  I believe in it.  I think the work is strong.

Currently,  I’m working on some follow-up projects.  I have ideas.  Lots of ideas actually, but there was one I was drawn to the most and I decided to concentrate on that. It’s the kind of story I like — silly and nerdy and a bit wordy.  I’ve finished a manuscript that made me laugh. I’m in the process of drawing the dummy now and I like how it’s progressing.

And still, my mind wanders back to the first book often.  The one that’s on shelves but not “breaking the internet” in any way, shape, or form.  This new book is written very much in the same vein as the first.  Not the same story or characters, but I think stylistically they’re cut from the same cloth.  I wonder if I’m making a mistake.  Should I infer some lesson from the “not huge success” of the first book?  Should I change my style? Should I be trying something completely different?

A sketch from the new project--and also sorta how I'm feeling (minus the tutu.)

I’m not sure of the answer here.  When I first started trying to write and illustrate books, I tried very hard to make the kind of books that I saw on the shelves. I was probably imitating more than creating.  I was so frustrated that I was making the kind of thing that I saw in the stores and yet I couldn’t sell a thing.  So I took a small leap and created something I really loved.  I honestly thought it was going to be an exercise or a practice project of some sort.  I didn’t think anyone would ever bite.  But they did!  I thought I’d found the secret.  Make what you love!

But based on early sales, not as many people love it as I’d hoped.  I’d hoped there would be one in every household across America. It didn't happen. There could be loads of reasons why.  I'm a first time author.  Perhaps I didn't market it perfectly?  I've learned a lot on that front for next time. (Also see Mike’s brilliant entry from last week for help there.)  But part of me thinks that if the work is out there and it’s appealing, then people will find it.  It might be naive but it’s the way I feel.

So…some questions.

Also from the new thing.

First off — what’s my goal?  If it’s to match J.K. Rowling’s sales, I’ve failed miserably.  If it’s to get my books in the hands of kids that might love it, I think I’ve done that. In fact, I know I have. I've seen great reviews and received kid drawings that tell me it's true.  Ding!

What to do with the new project?  Should I scrap it? Do I rewrite it and make it more stylistically different from the first?  I think I am going to rewrite a bit.  Just a bit.  I won’t make it something I don’t love or just imitate what I see on shelves but if you just ignore what you’re seeing in the world around you than you're burying you head in the sand. Ding?

So. What have we accomplished here?   Believe in your work.  Write what you love. Know the market.  Know how to market. I know all of this isn’t new ground for writing/illustrating blogs but it was my week to blog and this was much cheaper than therapy. Much appreciated and Happy (belated) Arbor Day!

Jason Kirschner is the author and illustrator of Mr. Particular: The World's Choosiest Champion from Sterling which you can now find on shelves in bookstores everywhere. Get your own copy and see more of Jason's work at jasonkirschner.com.

Marketing... it's not a dirty word - by Mike Ciccotello

I love creating stories and illustration, but luckily for me, I also love marketing. Yup. I said it. 

I LOVE MARKETING!

I really don't need a caption for this.

Embrace marketing. It doesn't have to be coupon pack mailers, or cheesy radio ads, and it should NOT be instantaneously telling people about your book as soon as they like one of your tweets.

You're probably marketing your work right now and you didn't even realize it.

Every time you enter a contest, attend a conference, and get a portfolio review, you are marketing. Yes, you are still honing your craft, but at the same time, you are promoting you and your work. You are showing people what you create, who you are, and getting your name out there. By doing this consistently, people will start seeing your name and work, over and over, which leads to familiarity. Repetition is a good thing, as long as it's done in moderation. 

My entry for the NJ Library Association, poster contest.

Try to find a balance between creating great work and getting it our there. Don't just do the marketing, that would be putting the cart before the horse. And don't be scared to share the work you create. You don't have to share everything, but try to share something. 

Recently I hit a creative block while rewriting one of my manuscripts. In order to keep working, I tried my hand at some short term projects while I took a break from my manuscript. I entered a couple contests and applied for a conference. I was able to share the imagery on social media and feel the accomplishment of completing a short term project. Illustrators have a lot of opportunities to do this and they don't cost a dime.

My entry for SCBWI Draw This, for July. The prompt was, Admire.

Drawing challenges - share on social media with proper hashtags. 
These are ones that I know of.
pinch punch post, sketch dailies, daily doodle, finish the scribble, scbwi draw this, inktober, and illustration friday.
(Please mention some more challenges in the comments.)

Contests - see if you are allowed to share your entry on social media. 
This year I submitted to SCBWI Art Spot, NJ Library association's poster contest and 3x3.
(If you know more contests, please mention them in the comments.)

Blogs - research blogs that take submissions from illustrators and will promote your work.
I'm a regular contributor at AllTheWonders.com, but I have also been invited to show work on Kathy Temean's blog, Nerdy Chicks Write - Kid Lit Summer School and Tara Lazar's blog Pre-PiBoIdMo.
(If you know other blogs that take regular submissions, please mention then in the comments.)

By putting all of this effort into yourself and your work, you're building your brand.

That may sound business-like, so we don't have to refer to it that way. Let's say, you're putting your best foot forward to promote what you love doing.

Website:  Ciccotello.com 

Facebook:  The Art of Mike Ciccotello 

Twitter: @ciccotello 

Instagram: @ciccotello 

Getting a Nonfiction Picture Book Published - by Patricia Keeler

The fire alarm in the Macmillan building is really loud! I know, because I set if off. I was so excited about having sold my nonfiction picture book, I couldn't wait for the down elevator. I ran into the stairwell, not noticing the Emergency Exit Only sign, setting off lights and sirens. Later, my editor said, "I knew that was you." 

So things got better on my second visit to New York.

With Marsha Marshall, Senior Editor at Atheneum Publishers/Macmillan

Making A Sale

Even though I'd rather chew ice on a bad tooth then market a picture book after my initial 'not-going-to-happen' rejections, I started mailing dummies to editors. I did get some pen and ink illustration work for textbooks, but it wasn't until I saw David Macaulay's The Way Things Work that I got the big idea to make an illustrated book showing where everything comes from. The biggest concept I could think of would sell, right? I called it Sources.

Sample dummy page from Sources

Sample dummy page from Sources

Amazingly, Marcia Marshall, Senior Editor at Atheneum Publishers/Macmillan, got back to me. Sources didn't work for her, but she was good with a picture book about where clothing fibers come from. Unraveling Fibers was to be published in 1995.

Marcia came to my Virginia home on her way to visit her daughter in Florida and collected the finished work for Unraveling Fibers. (So cool to direct my editor past the Virginia Museum and Dogwell Dell ampitheater and up my street. And there she was, munching cheese crackers in my kitchen.)

Marcia was surprised when I gave her a photo book layout and I'd done with my husband, Francis McCall. Switching from illustrations to photographs wasn't really something I thought I needed to talk to my editor about. We had to take the pictures anyway, and it seemed like a lot of extra work to copy them in watercolor.

There are some challenging editors, but Marcia Marshall has got to be the kindest, most understanding of them all.

Unraveling Fibers Photos

Francis and I grew silkworms. You can see silkworms still spinning themselves into the cocoon.

Jenny Wagner holding a llama. Alpacas on the right.

Unraveling Fibers Cover Designs

I did submit an illustrated cover design.

Original cover painting I placed on a bed of wool fibers.

 They rushed out a cover with black and white photos. I think that might be my fault. 

My final cover design on left. Cover created by Atheneum on right.

Unraveling Fibers made the New York Times book review!

Website: www.patriciakeeler-author-illustrator.com

Facebook:  PatriciaKeelerBooks

Twitter: @patriciakeeler
Instagram: @patriciakeeler

represented by Liza Royce Agency www.lizaroyce.com

When life gets in the way... by Barbara DiLorenzo

A year ago, I was a workhorse. I'd wake up and get my son to school by 7am, drink my coffee, then dive into drawing and painting. Some days were interrupted by teaching or other social obligations. But I was dogged in my determination to bring my picture book projects to publication. I'd post sketches and paintings-in-progress on social media. I was proud of my productivity. A year ago, I had sold my first book, and was about to embark on a research trip to Italy. My life was solid. My determination to reach my career goals, unshakeable.

But then, in the fall, my husband of 15 years and I decided to part ways. Although the build-up to this decision was logical, and we truly did exhaust all our options, we ended up vowing to remain friends and cooperatively parent our amazing son. Despite the amicable nature of our separation–this took the stuffing out of me. And him. I stopped drawing for awhile. I stopped answering emails or posting on social media. I didn't want to face people. I didn't know how to navigate this new territory, other than putting one foot in front of the other, taking care of my son and showing up to teach my art classes.

The late fall and holiday season were sad for me. But even in that dark time, I found comfort in loved ones–and enormous joy that my debut picture book, RENATO AND THE LION, was suddenly moving forward. The book had been in a holding pattern of sorts, which had made me wonder if it would ever come to light. At my most depressed point, I suddenly felt buoyed that this project was indeed, alive.

The publishing team had approved the text, and asked me for rough thumbnails. What would normally take two days of solid effort–took me over a month. Despite my excitement for the book, the impact of a pending divorce had slowed me down mentally. I had to get my sh*t together, or I'd risk losing my lifelong dream of creating a book–a book with a story that I love.

The team at Viking was gracious, and didn't say anything about my delay. Instead, they brought me in to discuss edits to help me proceed to the next stage. Their suggestions were smart and helpful, and I was excited to be back on track. I worked like a dog for a week and a half to produce more refined sketches, and was proud to turn them in. Currently, we are at an exciting point in the book production–with the deadline for final art approaching in September. And now, I am working at an efficient, effective pace again.

I am grateful to my loved ones and to the publishing team that believes in my book. Their faith in me, especially during a dark time, has lit the path to help me find my way back–back to my normal, workhorse flow.

Website: www.barbaradilorenzo.com

Illustration Blog: Paint & Paper
Follow me on Twitter: @wavepaint

NJSCBWI 2016 Approaches - by Diana Ting Delosh

It's almost been a month since the 2016 NJ SCBWI June Conference a good time for me to reflect on my experience and what worked.

Jabberwocky, Boy Meets Octopus - Final Illustrator Intensive Art
© Diana Ting Delosh
Ink, Watercolor, Digital

Lists & Plans help. I marked out the prep weeks and the deadlines for the illustrator's Intensive sketch and the Manuscript for my 1-on-1 with an editor and any items like getting my postcard printed a month ahead in my Moleskine Weekly Notebook. This year I swore I wasn't going to the conference zombified although the last few weeks I was lucky if I got more than 5 hours sleep a night. Still all in all not totally zombified. There are degrees of zombification.

I want to draw momraths gyre and gimble in the wabe  - © Diana Ting Delosh

 Find the Joy. My illustrator's Intensive was with Annie Ericsson, Designer for G.P. Putnam & Sons and Nancy Paulsen Books, Penguin Young Readers Group and the assignment was to illustrate a passage from C. S. Lewis' nonsense poem, The Jabberwocky. As per my usual process, I doodled a few ideas and concepts and was originally going to go with a more conventional approach. But I wasn't feeling the love. I reviewed my doodles and changed course and went with my idea of treating it as a boy's dream sequence. I believe my joy shows in the final illustration.

Boy & Sea critters on my desk.
Photo © Diana Ting Delosh

Always Have a Plan B or C... because things go awry and time keeps ticking. Sometimes I approach my illustrations like a traditional painting and sometimes I approach them more like a collage.  In this case I was glad I created my Jabberwocky illustration as separate icons as I was able to rearrange them for my Juried Art show Piece. I had planned on doing another illustration for the JAS theme, "Arise and Go Forth..." but time was running out. Plan B was to use some element from the Jabberwocky but add a mermaid and a whale and a gull or just the mermaid and a gull or... Plan C - rearrange what I had already created.

Juried Art Show  - Arise © Diana Ting Delosh

Conferences are like Christmas. You plan and prep and create like crazy. Finally the Conference weekend happens - it's amazing Good FUN, Info Overload time and then it's over and you go home. I didn't want it to end but all good things must. And like after Christmas blues I had a bit of post conference malaise. Back home, you catch up on your sleep, sort through all your conference notes, handouts, cards. Do your follow-ups. Ease back into your studio routine: create, promote, submit.

It's an Investment. Back home you may ask yourself the pragmatic question, Can you quantify it? Don't, unless you happen to have gotten lucky and landed a contract, agent, etc. Aside from the wealth of info crammed into two days there are a lot of intangibles. There's a lot of really good networking and submission opportunities at this conference but you need to follow up. Remember it's cumulative. Create. Promote. Submit. And every now and then leave the studio to practice your people skills.

Web: dianadelosh.com

Blog: dtdelosh.blogspot.com

Twitter: twitter.com/dtdelosh

Multitasking - by Deborah Cuneo

I've heard more than a handful of kid-lit industry leaders mention,  that you should always have a steady  source of income (or two) in place, as you navigate your way through becoming a working professional in this industry.  If that supplemental income  happens to come from your own freelance studio,  multitasking, time management and self discipline become paramount!

My Studio

Prior to my decision to get into  kid-lit, I taught elementary school art and on the side, painted house and pet portraits and created custom artwork for a variety of applications. When I made the final leap into full time freelance it became clear that to make it all work, I would have to proceed in a more organized way.

House Portraits - Acrylic

First thing was to have a business mindset and as with any business, there needs to be a dedicated amount of time during the day to address  all the needs of the business. This was not an easy adjustment ,but a necessary one.

Second,  I discovered that once I started pursuing a career in children's publishing, making some of the art do double duty (when I could), was to my benefit  and a better use of my time. 

(From top, L to R): Birth Announcement to Portfolio, NJSCBWI JAS to Greeting Card

Aside from my work life, there was also my share of the daily, family responsibilities,  my volunteer work and possibly a little down time (still working on that!) that needed to be worked into the mix. The hours are long and It's exhausting at times, but staying organized and keeping pretty strictly to a daily work schedule has been helpful in making this all work...so far,ha, ha! 

Inspired by Koko and Harambe - Digital

The best part that came out of all of this multitasking, was that it forced me to develop  fairly disciplined work habits that help me to stay productive, not only with my freelance work, but in my home life as well .  (Can't say the same for my studio mate though!)

Slacking!

What seemed overwhelming at first, is manageable, I can do this, but it's definitely a series of conscious choices every day! I have to maintain the ability to resist the temptations that exist, while working in a home studio situation and that's not always easy. There are going to be those occasional days that you  feel like it's all just too much and you can't focus, but as one of my illustrative idols, David Wiesner , stated at the recent NJSCBWI conference lunch...

"...you can't allow yourself to get distracted by the laundry, errands,  the telephone, social media, or having a bad day...you have to just sit down and do the work, no matter what....you're a PROFESSIONAL!"

Treasures!!

Website: www.deborahcuneoillustration.com
Blog: Creating Out Loud  deborahcuneo.blogspot.com
Facebook: Deborah Cuneo Illustration
Twitter: @debcuneoart